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Early access

Moosewave is in private early access and not yet generally available. Join the waitlist for an invitation.

Moosewave
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Email marketing

Deliverability you can prove.

Most email tools tell you a message was delivered. That only means a server accepted it — not that a person saw it. Moosewave measures where mail actually lands, and builds everything else on top of that.

Join the waitlistHow deliverability works

Private early access. No credit card, because there is nothing to buy yet.

Inbox placement reportIllustrative
Dominant placement
Inbox
Gmail
Inbox
Outlook
Inbox
Yahoo
Promotions
Proton
Inbox
An illustrative representation of the inbox placement report interface. Not a screenshot, and not representative of any particular account's results.
1.0Deliverability

Stop inferring placement. Observe it.

Delivery means a server accepted your message. It does not mean anyone could see it. Moosewave runs campaigns against a seedlist panel so you know where mail actually landed per provider, and checks your SPF, DKIM, DMARC, and BIMI records against live DNS — because alignment failures are the most common cause of bulk rejection and the hardest to spot from inside a sending tool.

Deliverability in detail
Inbox placement reportIllustrative
Dominant placement
Inbox
Gmail
Inbox
Outlook
Inbox
Yahoo
Promotions
Proton
Inbox
An illustrative representation of the inbox placement report interface. Not a screenshot, and not representative of any particular account's results.
2.0Automation

Flows that keep working after you stop watching them.

Most automation fails quietly. A flow that enrols each subscriber once forever looks healthy while serving a shrinking population, and a branch reading 'if opened' has been unreliable since Apple began pre-fetching tracking pixels. Moosewave makes re-enrolment and exit conditions explicit per flow, so a cart reminder can run every time a cart is abandoned and stops the moment the order completes.

Automations in detail
Welcome flowIllustrative
Flow state
Running
Trigger
Subscribed
Wait
1 day
Branch
Opened / not
Send
Getting started
An illustrative representation of the welcome flow interface. Not a screenshot, and not representative of any particular account's results.
3.0Audiences

Segmentation is mostly about who you leave out.

Segments are live definitions that re-evaluate, not snapshots someone has to remember to rebuild. Suppression sits above every segment: one unsubscribe, hard bounce, or complaint removes a person from every campaign and every automation, and no segment definition can override it. Imports cannot quietly reintroduce someone who already left.

Audiences in detail
Segment builderIllustrative
Refresh mode
Live
Purchased
in last 90 days
Engaged
opened recently
Excluded
unsubscribed
Refresh
continuous
An illustrative representation of the segment builder interface. Not a screenshot, and not representative of any particular account's results.
4.0Analytics

Report the cost next to the return.

Opens are labelled directional rather than authoritative, and are not the default basis for engagement segmentation — a metric inflated by automated pre-fetching should not silently decide who receives your next campaign. Metrics break down by segment, because a list-wide average is a blend that hides the group actually worth acting on.

Analytics in detail
Campaign reportIllustrative
Trend
Improving
Clicks
Above baseline
Conversions
Attributed
Bounces
Within range
Opens
Directional only
An illustrative representation of the campaign report interface. Not a screenshot, and not representative of any particular account's results.

The rest of it

Each of these has its own page explaining how the thing actually works, not only what we do about it.

DeliverabilityHow inbox placement actually works, what seedlist testing measures, and how SPF, DKIM, DMARC, and BIMI decide whether your email is seen or filtered.
AutomationsBuild lifecycle email that reacts to real behaviour. How automation flows, triggers, branching, and re-enrolment work, and where most automation quietly fails.
AudiencesSegment on behaviour, not just attributes. How dynamic segments, custom fields, and suppression lists decide who receives an email and who is spared.
CommerceAbandoned carts, back-in-stock, price drops, and post-purchase flows. How commerce data drives email that earns revenue instead of merely announcing things.
SMSSMS is a different medium with different rules. How consent, sender registration, quiet hours, and message length change what you can send and when.
AnalyticsOpen rates stopped meaning what they used to. Which email metrics still carry signal, how attribution works, and how to read a campaign report honestly.
FormsForms, popups, and embeds that grow a list without poisoning it. How double opt-in, consent capture, and form placement affect both growth and deliverability.

Moosewave is in private early access.

The software is built. What is not open yet is availability. Join the waitlist and we will send an invitation when a place opens — and tell you about pricing before it goes on the website.

Join the waitlistWhy we are building this